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Leveraging 14 years of applied expertise in large-scale behavioral systems.

To realize the goal to improve the human condition through behavioral change, Haile has developed a universal behavior intelligence system based on his work in the areas of social science, formal reasoning and public administration, as an U. S. Army observer, controller/trainer and in mental health/health care administration.


Haile Edward Clay

Enterprise Systems

Veterans Health Information Systems & Technology Architecture (VistA)

Computerized Patient Records System (CPRS)

Talent Management System (TMS)

Electronic Online Personnel Folder (eOPF)

Proficiency Report Administration (ePro)

Performance Logic Inspection Software (PL Inspection)

Light Electronic Action Framework (LEAF)


VA Time and Attendance System (VATAS)


Defense Travel System (DTS)

Strategic Equipment Planning Guide (SEPG)

Enterprise Equipment Request (EER)

Personnel and Accounting Integrated Data (PAID)

Defense Civilian Pay System (DCPS)


Haile Clay is an expert in behavioral modification.  Haile realized the need for a behavioral modification platform as a clearinghouse for all behavioral protocols, devices, products and APIs in 2004, when his family was hit with a series of devastating behavior related diseases.  At that point, Haile dedicated his life to finding a technology solution to the best practices in behavior modification. After two years of research and Masters studies, Haile joined the global leader in behavior modification, becoming an observer, controller/trainer in the U.S. Army.  After 8 years as a Soldier and training over 7,500 soldiers in Operation Iraqi Freedom and Operation Enduring Freedom, Haile joined the Veterans Affairs Hospital in mental health administration to learn the realities of behavioral modification from lifestyle change and addiction cessation to Post Traumatic Stress Disorder recovery, in both inpatient and outpatient settings. In his role at the VA Hospital, Haile is also an Automated Data Processing Applications Coordinator (ADPAC) for all automated processes of patient care including medical devices, applications and computer systems.


University of California, Irvine

Bachelor's Degree 1992

Program: Social Sciences

San Jose State University

Credits Earned: 21 Semester hours

Program: Masters of Public Administration


Army Commendation Medal, National Defense Service Medal, Global War on Terrorism Service Medal, Noncommissioned Officer Professional Development Ribbon, Army Service Ribbon, Armed Forces Reserve Medal with M Device, Adjutant General School Soldier Support Institute Honor Graduate.


Prior to founding FuriousITS, Haile was the founder and President of a full service marketing agency with 20 years cross industry leadership and expertise serving Fortune 500 technology companies, startups, universities, municipalities and political and non-governmental organizations.  He was responsible for executive management of all aspects of business through two Silicon Valley offices with clients nationwide. Haile has managed communications campaigns across 13 industries serving over 30 companies, including SMART Modular Technologies, a Fortune 100 company and manufacturer of DRAM computer memory modules that was acquired by Solectron. Haile has designed public relations/marketing materials and websites for one of Inc. Magazine’s “141 Best Sites on the Web” and Fortune Magazine’s "Silicon Valley Fast 50 Privately Held Companies.”

VA Health Care

As an inpatient and outpatient Mental Health Nursing Administrative Support Assistant and Automated Data Processing Applications Coordinator for the Veterans Administration Palo Alto Health Care System, Haile leverages his knowledge in health care systems for behavioral intelligence design.


Administration and Automated Data Processing Applications Coordinator (ADPAC) for inpatient and outpatient Mental Health Nursing Service and Nursing Service as a whole for the VA Palo Alto Health Care System, including services at Palo Alto, Menlo Park, and Livermore divisions and 7 community-based outpatient clinics including San Jose, Monterey and Fremont. Support the Chief Nurse, Administrative Officer and Nurse Managers in daily operations.

Ensure the accuracy of personnel distribution, personnel actions, and competency and performance for compliance with The Joint Commission standards.  Create Standard Work and a hands-on training for Nursing Service as a whole.

Resolve hardware and software issues, including computer, telecommunication, multi-function devices, hospital administration and patient records systems.  Serve as liaison between Nursing Service and the Office on Information and Technology.

US Army

As an Army Non-Commissioned Officer (NCO), Haile leverages his development of skills training and instruction of over 7,500 Soldiers for Operation Iraqi Freedom and Operation Enduring Freedom for the Army Reserve Medical Command (AR-MEDCOM), Headquarters and Headquarters Detachment, Western Medical Area Readiness Support Group (HHD, WE-MARSG) and for the First US Army, 1-363rd Training Support Battalion.

Unique to the Army Reserve, Medical Readiness and Training Command provides and resources “joint, multi-national collective training” to medical units and Soldiers.  Concurrently, AR-MEDCOM provides more than 2,000 Soldiers to total force training and mission support, engages in 64 major exercises across 41 locations designing, executing and assessing individual and collective training while delivering healthcare to exercise participants.

First US Army advises, assists and trains Reserve Component units during pre-mobilization periods. It also conducts mobilization, training support, readiness validation, and deployment of alerted forces; executes demobilization of Reserve Component forces in accordance with Department of the Army and FORSCOM directives and provides trained and ready forces in support of the Army Force Generation (ARFORGEN) model. As directed, First US Army provides training to Joint, Combined, Interagency and Active Army Forces.  First US Army takes on the task of mobilizing, training, validating, and deploying Reserve Component units in accordance with combatant commander, Department of the Army, and FORSCOM directives. As directed, it provides training to Joint, Combined, and Active Army Forces. Soldiers would train at one of 10 Mobilization Training Centers to support the War on Terror (later referred to as Overseas Contingency Operations) and other contingency operations.


Observer/Controller Trainer providing theater immersion training to Joint War Fighters and Personnel Service NCO: providing personnel and administration support to field commanders. Help build and sustain combat readiness through preparing, processing and managing personnel activities.

Train, observe and maintain control over Joint War Fighters as part of a team to train and certify elements go/no go for deployment into the combat theater. Overall responsibility for the preparation, instruction, conduct and results of operations and activity within the area of operations.  Supervise, train, mentor and control the safety of training units and civilians.  Conduct after-action reviews with the units and Tactical Operations Center (TOC), situation reports and composite risk assessments. Provide oral and written input as well as daily training reports to Command.


the founder